Top 5 Personalization Apps in New Zealand: Q2 2025 Performance

In the second quarter of 2025, the personalization app market in New Zealand showed varied performance trends across the top five apps on the unified platform. Here’s a closer look at their weekly downloads, revenue, and active user trends, based on data from Sensor Tower.

ThemeKit - Themes & Widgets saw a steady increase in weekly revenue, peaking at around $35 in early June. Downloads were highest in mid-April at 1.1K, while active users remained relatively stable, fluctuating between 5.3K and 6.7K throughout the quarter.

Zedge™ Wallpapers & Ringtones experienced a notable rise in revenue, reaching $444 in the first week of June. Weekly downloads were consistent, with a slight peak of 711 in early April. Active users hovered around 1.8K, with minor fluctuations.

Shimoji: Ah Shimeji did not generate any revenue during this period. However, the app’s downloads surged in early June to 1.3K, and active users increased significantly, reaching 1.8K by mid-June.

Zipper Lock Screen Wallpapers saw minimal revenue, with a peak of $8 in early June. Downloads fluctuated, peaking at 971 in mid-May. Active users showed a steady increase, finishing the quarter at 1.8K.

WidgetKit-OS18 Themes & Icons maintained stable revenue, peaking at $14 at the end of June. Downloads showed a slight increase, reaching 444 in the last week of June, while active users rose to 469 by the quarter's end.

For more detailed insights and data, visit Sensor Tower’s website to explore the performance of these apps further.